Blogs

  • BDRs are a BFD DECK - TOPO Openhouse 2019

    BDRs are a BFD DECK - TOPO Openhouse 2019

    Check out Latane's Deck from the TOPO Openhouse

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  • ABM @ Scale DECK - OpsStars 2019

    ABM @ Scale DECK - OpsStars 2019

    Check out Susan's full presentation on ABM @ Scale from OpsStars 2019

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  • BDRs are a BFD DECK - OpsStars 2019

    BDRs are a BFD DECK - OpsStars 2019

    Check out the full deck from the presentation!

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  • ABM is Just Good Marketing DECK - Hypergrowth 2019

    ABM is Just Good Marketing DECK - Hypergrowth 2019

    Check out the slide deck from Latane Conant's presentation at Hypergrowth SF 2019

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  • 6VA

    6VA

    See for yourself how 6sense uncovers demand for your products or solutions and matches accounts better than any other vendor. We’ll guide you through the match test process and answer your...

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  • Put 6sense to the Test

    Put 6sense to the Test

    See for yourself how 6sense uncovers demand for your products or solutions and matches accounts better than any other vendor.

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  • 2020 Vision Presented by 6sense & People.ai

    2020 Vision Presented by 6sense & People.ai

    With 2020 fast approaching, it begs the question — do you have a 20/20 vision into your business? Join 2020 Vision at Franklin Barbecue hosted by 6sense and People.ai.

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  • 6sense at Work: Fleet Week Pop-Up Coworking Space

    6sense at Work: Fleet Week Pop-Up Coworking Space

    Kick off Fleet Week Friday in style with 6sense! We’re bringing you a pop-up coworking space so you can experience the airshow festivities without sacrificing a vacation day. We’ll be at SF...

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  • Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    To execute a successful ABM strategy, you have to target the right accounts. But where do you find those accounts, and how do you best determine which accounts to focus your ABM efforts? This...

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  • Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy

    Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy

    This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...

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  • Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap

    Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap

    ABM has become the new “it” factor in today’s B2B sales and marketing strategies. With the advancements in technology, it is not only possible to execute ABM more effectively, but also at scale...

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  • 6sense Plus

    6sense Plus

    6sense Plus WEBINAR SERIES A collection of live stories from B2B revenue leaders who are innovating with 6sense and our partner ecosystem View Past Webinars On Demand On Demand Webinars Sam...

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  • Another year in the books with GoodSense

    Another year in the books with GoodSense

    What is GoodSense? 6sense and San Francisco Community (SFC) School launched a partnership in the fall of 2015, known as GoodSense. The SF Community School is located in the Excelsior District, and...

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  • Pursue B2B Prospecting As If It Were A Dance

    Pursue B2B Prospecting As If It Were A Dance

    John Michael Montgomery sang it best: “Life’s a dance. You learn as you go. Sometimes you lead. Sometimes you follow.” In the world of business-to-business (B2B) marketing and selling, we probably...

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  • Start ‘Conversations’ With Your Customers Through Active Digital Listening

    Start ‘Conversations’ With Your Customers Through Active Digital Listening

    Listening is purposeful and requires motivation and effort. In the best cases, listening is active and concentrated, as an effort to understand information and meaning being shared. However,...

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  • Predictive Analytics Give Manufacturer Nanawall the Competitive Edge

    Predictive Analytics Give Manufacturer Nanawall the Competitive Edge

    NanaWall, a large manufacturer of opening glass wall systems and a leader in their industry, is not new to ABM. In fact, they have used an account-based approach to their sales and marketing...

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  • Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of Field Marketing

    Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of Field Marketing

    This is one in a series of blog posts that will tap into our own ABM experts to guide you through the questions you should be asking when considering ABM technology. Field Marketing is commonly...

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  • Duo Security Sets BDRs up for Success with 6sense

    Duo Security Sets BDRs up for Success with 6sense

    The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can...

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  • Sage Intacct Makes the Case for Web Personalization

    Sage Intacct Makes the Case for Web Personalization

    It’s no secret that Sage Intacct, a leading financial software provider, is making great strides with their ABM strategy. In fact, they have taken personalization to a whole new level. And with...

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  • SailPoint Levels-Up Their ABM Strategy With Intent Data

    SailPoint Levels-Up Their ABM Strategy With Intent Data

    The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are...

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